Best Worldwide

Ottawa real estate broker Marnie Bennett has been named the top broker worldwide for Keller Williams Realty International (KWRI) for 2010.

Bennett and her team of 31 agents and support staff surpassed all other KWRI agencies, selling more than 600 homes in a year that was hampered by the introduction of the HST, changes to mortgage regulations and an unstable economy.

Bennett, 57, is the first Canadian woman to achieve this honour. She credits much her success to embracing social media and building relationships with customers.

She said one of the biggest changes in real estate over her 30-year career is how women have progressed from working real estate on a part-time basis to making it their career.

“It’s an industry now. People now realize the scope of it and how it can be the greatest asset of their life.”

She said condos and townhomes are hot commodities in Ottawa these days, far outselling single-family homes.

“I would say the single market represents about 20% (of sales) and the rest are condos and townhomes.”

The Conservative government’s decision to make it tougher for first-time home buyers to get a mortgage is unnecessary, Bennett argued.

“I don’t think they should be doing that. We have the best banking system in the world. They are very careful how they qualify people.”

That said, there are bigger fish to fry in this province.

“The biggest problem we have in Ontario is the HST.”

scott.taylor@sunmedia.ca

Were number 1

An Ottawa real estate saleswoman has found herself on top of the world, thanks to her focus on marketing.

Marnie Bennett, an agent with Keller Williams, and founder of Bennett Real Estate Professionals, has been named the No. 1 Broker Worldwide for Keller Williams Realty International in 2010.

Bennett, 57, employs a team of 30 employees, including her three children, her husband, and some of her extended family.

Her team sold 627 new and resale homes last year, besting more than 80,000 other Keller Williams agents around the globe.

"Though there were challenges in 2010, we simply remained focused on our customers," says Bennett, who describes herself as "thrilled" with the recognition for her team's achievement.

Bennett, a fixture in Ottawa's real estate industry for 30 years, has developed a reputation as Ottawa's "condo queen," and her success in selling condominiums propelled her to the top of the Keller Williams ladder. She says she is involved in 25 per cent of all new condo sales in the nation's capital. More than 350 of the units she sold in 2010 were new, and a large number of those were condos. Her group helped to sell about 250 resale homes last year.

Her climb to condo royalty started in 2004 when she was contacted to help market Terry Guilbault's $60 million condominium development at 90 George St. on the edge of the ByWard Market. Bennett says it was then she realized Ottawa's condo potential.

The city has high average incomes, affordable real estate and the largest concentration of baby boomers in Canada.

As those people downsized, the market would be ripe for a condominium sales specialist. She hired interior decorators to help stage model homes and condos, filled a warehouse with quality furniture and brought 17 licensed real estate agents on staff to help with sales initiatives.

Demand for her marketing and sales expertise skyrocketed. She has been involved in several condo developments including, most recently, an Ashcroft Homes project on Richmond Road in Westboro, on the property that once housed the Sisters of Visitation Convent.

Barry Nabatian, an analyst with real estate research firm Shore Tanner and Associates, applauded Bennett. "She is really successful. She is very well known in Ottawa," he said.

"That is really impressive. She has really developed a knack for this."

Nabatian said a driving factor in her success has been the strength of the Ottawa real estate market through the economic downturn. While the volume of resale homes dipped between 2009 and 2010, average selling prices have increased by six to seven per cent, said Nabatian. Many other markets, especially those in the United States, have fared far worse.

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